Back in the day, when
Nicholas Assef founded Lincoln Crowne & Company Pty. Limited, he did so because he wanted to create a firm that provided clients with the best possible investment banking services available any way. These days, he has a reputation as a “tenacious” negotiator and Lincoln Crowne is considered one of the most prominent investment banking firms in the world, especially in the Australian and South East Asian markets.
Nicholas Assef is still with the firm, serving as a Senior Analyst and Executive Director. From those positions, he continues to hone the considerable skills he has gained over the course of more than two decades, especially in joint ventures, mergers and acquisitions and due diligence. His experience in the corporate world, as well as his background as a lawyer, have given Nicholas Assef the skills to become the shrewd negotiator and advisor he has become. His approach is different, in that he knows how to get the job done and he is willing to be innovative in that pursuit. For example, he likes to apply "game theory" in his negotiations because he believes that often secures the best client outcome.